Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs much more technical knowledge than routine GTM and might present extra expenses, it can bring about better precision and even more reliable data
Pixel tracking utilizes a piece of code to sign up conversions on your internet site. It's very easy to set up and less susceptible to ad blockers.
1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and other systems is much less precise than it must be.
Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety procedures. This supplies a lot more exact information and an extra full image of customer trips throughout networks.
Furthermore, this kind of monitoring enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal much less vulnerable to scams, as it's more difficult for fraudulent actors to manipulate the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring enables services to gather and enhance data before sending it to third-party analytics/advertising platforms. This boosts information completeness and accuracy, which can help marketers make even more enlightened advertising decisions.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in web site visitors' browsers. These tracking codes abandoned cart recovery software are usually obstructed by ad blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables businesses to bypass these constraints and supply precise, consistent information that is much less vulnerable to interference.
This type of tracking likewise enables services to track conversions that take place outside of the site, like phone calls and in-store acquisitions. This is important given that new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more reliable for services looking for to adjust to these changes.
3. Much less susceptible to fraudulence
Server-side tracking allows businesses to manipulate data hauls before it gets to third party endpoints, improving safety and personal privacy. This is especially crucial as different internet browsers and systems increasingly change how they take care of cookies. As an example, in iphone 14, Safari will just supply first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that occurred beyond your website.
Additionally, server-side monitoring enables you to record customer information directly by yourself servers. This removes dependence on 3rd parties, which can be susceptible to breaches and personal privacy violations.
A server-side tracking system is a collection of directions that tells your internet site's web server what occasions to videotape. This data is then sent out to analytics devices like Google Analytics and Facebook Organization. It's likewise made use of to trigger event-based ads, such as retargeting. In contrast, pixel tracking is an alternative technique that uses a little item of code on your webpage to gather data from individuals.
4. Easier to execute
Server-side monitoring is an information collection procedure that happens on the site's own web server, bypassing internet browser restrictions. This indicates that data collected by the website/app is first sent to the web server where it's refined and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this method is that it decreases the scope of data administration and provides companies more control over transmission, making it generally more reliable. Consequently, it's less susceptible to information obstacles triggered by points like a damaged link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data in the same way that you would with pixels or a cookie, however this is after that passed straight to your advertising and marketing devices on the web server. This permits you to have even more exact information and aids make certain conformity with personal privacy policies such as GDPR. Furthermore, it additionally stays clear of the monitoring limitations imposed by internet browsers and advertisement blockers.