Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce companies are turning to server-side tracking as a method to improve their data collection processes. While it requires more technical knowledge than regular GTM and might present added expenses, it can cause higher accuracy and more dependable data
Pixel tracking uses an item of code to sign up conversions on your web site. It's simple to set up and much less susceptible to ad blockers.
1. Extra exact data
The conventional approach of tracking conversions on a site, making use of pixels, is having trouble with altering browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other systems is less accurate than it should be.
Server-side monitoring is a much more secure alternative that aids to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's much less likely to be influenced by advertisement blockers or other security actions. This offers much more accurate information and a more full photo of customer journeys throughout channels.
In addition, this sort of tracking permits services to track conversions outside of the web site, such as phone calls and in-store brows through, which can be hard for pixel-based tracking. This adaptability provides online marketers extra ownership over the data they send out, and makes it much easier to comply with various data regulations. It's likewise a lot much less vulnerable to fraud, as it's harder for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side monitoring enables organizations to gather and enrich information prior to sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can aid online marketers make even more informed advertising choices.
Conventional pixel monitoring relies on JavaScript tracking codes that are put in internet site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to information collection interruptions and unreliable outcomes. Server-side tracking enables organizations to bypass these limitations and offer exact, consistent information that is much less susceptible to interference.
This kind of tracking also enables organizations to track conversions that take place outside of the site, like telephone call and in-store purchases. This is essential given that brand-new privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is much more trusted for businesses seeking to adapt to these modifications.
3. Much less vulnerable to fraudulence
Server-side monitoring enables businesses to control data hauls prior to it gets to 3rd party endpoints, boosting security and privacy. This is especially essential as different web browsers and platforms progressively alter just how they take care of cookies. As an example, in iphone 14, Safari will just deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side tracking, you can bypass these limitations and continue to track conversions that happened outside of your website.
Additionally, server-side tracking enables you to catch individual data directly on your own servers. This gets rid of reliance on third parties, which can be prone to breaches and privacy infractions.
A server-side tracking system is a set of instructions that tells your internet site's web server what occasions to tape. This information is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different technique that utilizes a small piece of code on your webpage to accumulate information from individuals.
4. Less complicated to carry out
Server-side monitoring is a data collection process that takes place on the web site's very own server, bypassing web internet browser constraints. This indicates that data collected by the website/app is first sent out to the web server where it's processed and then sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this technique is that it decreases the scope of information monitoring and offers companies a lot more marketing ROI tracking control over transmission, making it typically extra dependable. Therefore, it's much less susceptible to data obstacles triggered by points like a broken link or an energetic ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can accumulate real-time conversion information in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the web server. This enables you to have more exact data and aids make sure compliance with personal privacy policies such as GDPR. Moreover, it additionally prevents the monitoring restrictions imposed by internet browsers and advertisement blockers.